Building Web Site on the Street

  Brassfield McBreairty and Fulk

Challenge. 
Brassfield, McBreairity & Fulk  is a residential construction firm that builds very high-end homes on the very exclusive Kiawah Island resort.  They knew they needed to elevate their marketing strategy to include a web site in order to maintain their marketing position as a premier home builder.  In this case, the client had wonderful marketing materials and had figured out what they needed the web site to do.  The biggest challenge was making sure the web design matched the established branding for the client.

Solution.  
We went to work creating the right presentation for the web, taking the creative materials and deciding how they would be presented on the site.  Although the client did not need help with figuring out the strategy involved, it was important for us to maintain the quality of he brochure design in translating that to the web.

Results. 
The client is thrilled with the site, and believes it matches the taste-level and sophistication of their very discriminating customer.  Feedback from their customer based has been positive, and the client is proud to send their prospects to the site.