Charleston Videographer

Challenge: 
Charleston is the third highest ranked city for destination weddings in the country.  Brides from all over the country are planning weddings in the Lowcountry, which means they are looking for all the services that go along with it.  Communicating to such a geographically diverse market would be impossible using traditional media.    Also, the only effective way to demonstrate their product is to show the videos!  How could this be done in a cost-effective manner?

Solution:  
Coastal Videography decided its strategy for booking clients would focus entirely on a broad-based web program that would focus on increasing its Search Engine Optimization.  In this way, they could be sure that brides would find their site when they searched for such key categories as “Charleston wedding videographer.”

Coastal also knew they needed to use the power of the web to effectively show how the video they produced is different.  Sample videos appear on the web site, giving the prospective brides enough to make the call!

Results. 
The strategy has paid off!  Coastal Videography has used its site to secure bookings for photo shoots a year in advance.  The site maintains a consistently high page ranking on Google searches, and continues to generate inquiries.  Better yet, the only marketing program in place is web-based, keeping expenses to a minimum.  

See full ranking analysis run on Coastal Videography