“Marketing is not a one time event, it is an evolving process to keep your brand in front of your clients”
About Bill
Bill Nixon is the CEO of Aspen Media, LLC, a company providing photography, video production and a full range of web products including SEO, Social Media Marketing and web site development. Bill delivers what small businesses need; website marketing without a huge marketing budget.
Since Bill started his company over 6 years ago on a shoestring, he is very familiar with maximizing ROI. That is, what will bring the most bang for the buck? Bill had to develop methods to get his product in front of potential clients without spending huge dollars on pay-per-click or traditional print and magazine advertising. Instead, he focused on the largest network in the world — the Internet.
By successfully harnessing the power of Search Engine Marketing and Optimization, Bill was able to work full-time in his business very early on. Clients to this day find his websites on the Internet, contact him for service and contract him, often without even meeting in person.
Since 2004, Bill has been learning everything possible about marketing small businesses on the web and has earned top spots on Google, Yahoo!, and a myriad of other search engines. As recently as last year, however, Bill started harnessing the power of the web’s many social networks to bring more potential clients to his sites. By doing so, Bill and his current web site clients have enjoyed traffic which often converts into sales.
From his humble home-office, Bill has produced some top websites, driving traffic from all over the world to his own and his clients’ sites.
Bill has consulted top firms on their web site marketing programs, been asked to speak to small to medium groups on SEO. Sensing a huge shift in website marketing from traditional SEO to Social Media Marketing, Bill seized the opportunity to create processes for getting a small business’ website in front of as many people possible. By creating these processes, Bill has effectively grabbed the attention of members of several prominent social markets like Facebook, LinkedIn, and Twitter.
Soon, business owners began asking Bill for online and offline marketing advice, he decided to create a method which could be duplicated and multiplied to help small businesses do exactly what he had done. Concentrating on small businesses, Bill has been able to double and even triple some companies annual service contracts.
Finally, and most importantly, Bill is Daddy to his two sons and husband to his wife and best friend Kelli. Together, the Nixon clan enjoys biking, hiking and skiing in the mountains of Colorado where they live.
About Kelli
Kelli is a professional photographer and part owner of Aspen Media, LLC. She shoots weddings, portraits, and events across the United States. Kelli’s work has been featured on prominent wedding blogs and in publications from Boston to Charleston. She is a mother of two boys and Bill’s wife.
Kelli’s photography business has greatly benefited from Bill’s website marketing efforts. Through Bill’s work, Kelli’s site (www.kellinixon.com) enjoys top results for 20-30 different keyword sets in her two major markets; Denver, CO and Charleston, SC. Kelli’s site ranks extremely well for the most highly sought after keyword sets like “Charleston Photographer.” Through Bill’s efforts and Kelli’s great photography, Aspen Media shot almost 100 weddings in 2009 topping their previous best year by almost 35%.
Kelli enjoys hiking, biking and skiing in the mountains of Colorado.