Being number one on Google, the largest and busiest search engine on the planet, has huge benefits for businesses fortunate enough to rank in that coveted position. Let me point out just a few.
- Instant credibility – Think about it. When you search for something, which listings do you click? The top three on the search engines get the most traffic by far and away. We tend to trust these listings more because Google has ranked them there. It is like Google was our filter of sorts. We rely on the search engines to give us the “best” results. Being number one means in our minds that they are the best.Who is number one in football right now? The New Orleans Saints. Instantly we know. Are they the best team? They were that day. But no one is even allowed to argue that they are not the best until next year. Fast forward to next year, there may be a better prepared team who just creams them. The same thing can happen on Google
- Traffic Jam – The top spots on Google gets the most traffic for it’s given search terms. Let me illustrate the point. A quick search for “Denver Photographer” reveals the below listing (remember, your Google server may give you different results, but it won’t matter for this example) Listed beside them are their traffic rankings.
- Julie Harris Photo Com – She is ranked at number 139,000 in traffic in the US with 32% of traffic coming from searches.
Below Julie, coming in at number ten right now is Denver Photographer Kelli Nixon (my wife’s site that I just recently started marketing for Denver) Kelli’s site comes in at 574,000 or over 450,000 rankings behind Julie’s site.
Remember, these are rankings based on traffic. So, Julie’s site is 450,000 (can you say half a million spots) in front of Kelli and they both are in the top ten. Number one on Google has it’s benefits.
- Mo’ Money, Mo’ Money, Mo’ Money – I submit to you that a business that ranks number on on Google, like in the above example, makes approximately 5-10 times more money than the number 10 ranked company. Traffic is a numbers game. If 100 people see your site, and one person responds by filling in a contact form or buying something, then you are having a 1% response rate.
Kelli’s site currently receives 1,300 hits per month and with a 1% response rate, she gets 13-15 contacts monthly for weddings and portrait clients. Julie’s site, however, receives about 8000-10000 hits monthly. Using the same 1% response rate, means that she receives 80-100 requests monthly. If Kelli and Julie were priced exactly the same, then assuming a similar “closing ratio” Julie would make over 8 times more than Kelli.
- Cost Savings - Being ranked in the organic or free section of Google means that your “money ain’t for nothing and your clicks for free” Sorry for the 80s song reference. Your clicks are free. The traffic is something that you DO NOT pay for. This stands in stark contrast to the Adwords section on the right side of the Google search results page where you may pay $300 for 100 clicks (at $3 per click) or more. The company who is number one on Google gets to save the money they would have had to spend on advertising because they have plenty of contacts coming in without the advertising.
- Good Googley Goo – Google ranks sites based on over two hundred different measures. No one can accurately say what all of those measures are, but we know that traffic is certainly one of them. So the snowball effect occurs for the number one position holders. The more traffic they get, the harder it is to knock them off of their position.
Joining Smart Cabbage will open up a world of videos to you to teach you how to get ranked on the search engines like Google. All of our methods are “white hat” and following our advice will not ever get you banned from the index. Join now and start ranking higher.
Do we guarantee your rankings? Nope and anyone who says that they can guarantee that for you is lying. However, if you follow our methods, you will rank higher. As a matter of fact, if you follow our methods, there is a very good chance that you could see yourself at number one on Google.