Marketing your site and products is not simply about organic SEO rankings on Google.  If you sell products on your website, for example, you might want to consider using Amazon’s PPC advertising.

What’s the strategy?

PPC advertising is a way to drive quick sales to your site.  The strategy I would employ with Amazon would be to find products that are like the ones that I currently sell.  Thus, if you sell backpacks, then find the backpacks that are listed on Amazon.  Or simply advertising in the backpack category.  That way, people clicking the ads will only hit your site because they were already looking for backpacks.

So now you will get targeted ads from Amazon, one of the largest websites on the web.  That is cheap, target traffic people!!