Kelli Nixon Photography

Challenge. 
Breaking into a new market is never easy.  The photography business is certainly no exception.  Kelli Nixon found herself trying to show her work to potential clients would be an impossible and costly task because the majority of her clients would not be native to the area.  The best way strategy was to dominate the web with her site, and use it effectively to show her work. 

Solution. 
By winning the web searches, Kelli gained instant credibility as a successful, talented photographer.  Having a strong presence on the web established her in the Charleston Photography market, and also effectively showed the wide range of her work. 

Kelli created a digital portfolio of her work that can be shown to anyone in the world for a fraction of the cost, and she stretched her marketing budget and made a strong statement about her ability.

Results. 
Kelli Nixon is very much in demand, and her bookings come from all over the country.  Charleston is the third most popular destination wedding venue in the country, and Kelli is able to market to prospective brides by using just her web site.  Of course, she still has to come through with high quality work with a personal touch, but the web site has made that easy for her to do.  Only after six months in the market, she starting booking up and is now booked about nine months in advance.

See Full Results Here