Why people use the web

People search the web for information.  Whether they are looking for "Real Estate in Charleston" or "how to serve ribs" or whatever, they are searching for information.  Therefore, it stands to reason that if you build your website all about yourself, then people are going to have to already know who you are to be able to find you with a Google search.

A better approach!

Your job (and my job) is to help them find you by creating a site that answers questions relative to your offering.  If you are a real estate agent, then your site has to answer real estate questions and not just be a promotional thing for your name. 

What are the questions?  Well, think about your services or products.  If you were looking for your services, what would you put into a Google search box to find the information.